In a joint statement, the Rupert Stadler and Oliver Blume, Board of Management Chairmen for AUDI AG and Porsche AG, respectively, have announced that the two companies will start a new initiative to collaborate to set the technological course for the two companies’ future.
Specifically, the statement said that the Audi-Porsche collaboration would be sharing development resources, particularly for electric vehicles, increased digitalization, and the rise of autonomous-driving vehicles. By sharing, the two companies will be able to better compete in future model years.
Stadler pointed out that the two companies are a good match, saying, “We are united by many shared values, above all, by our pursuit of the best solutions and the best offerings for our customers.”
Of course, the companies aren’t just teaming up now for the first time—Audi, VW, and Porsche have already been working together on SUVs. Now, though, the collaboration should prepare areas for the companies to cooperate for as far out as 2025, creating shared vehicle architecture and parts, with each effort headed by a pair of representatives, once from each brand.
Blume, though, emphasized that the two brands will make sure to keep a distinct separation between them. He said, “We will cooperate wherever it makes sense. But we will also be very careful to maintain the differentiation between our brands. A Porsche is always a Porsche, and that will remain so in the future.”
We at Gossett Audi can’t wait to see what the collaboration comes up with.